Is plus size the new normal ?

Is this change in view to body shape simply transitioning fashion or is there a real change in the zeitgeist?

Now if the garments are supposed to give a woman an idea of how she will look in clothes, then for the majority a skinny model will not give an accurate picture. At the end of the day , the goal of the fashion houses is to shift product and people will not purchase if they're not sold to.

All creatures have a hard-wired instinctive decision making process that allows us to judge, assess accordingly to situations within seconds . It's a survival tactic. Humans are the only species that will judge, assess and respond inappropriately. We talk ourselves out of and into decisions regularly.

What doe this have to do fashion you ask? When designers send ultra-skinny models down the runway or use these models in ad campaigns , catalogs, fashion shoots, they give a very loud message. designers understand that despite the fact these women don’t represent the average woman, most likely a large percentage of their customer base, they'll always be in a position to sell to you.. I have often seen girls displaying such body inappropriate fashion that it embarrasses my own womanhood. Of course some of this boils down to poor taste, lack of style, misperception even, but not entirely.

lingerie and fashion in general is witnessing a move towards mainstream as views change. Have you ever watched the male species shop ? He will walk into a clothing store, scan the store in no more than 30 seconds usually , and decide whether he has any intention to buy there.

If a man has made up his mind that he wants to purchase from this store, he'll most likely do whatever it takes to purchaseoff the rack, most times avoiding the hassle of trying the clothes on. Most men have their own notion of what suits them before they've entered the store and are merely buying clothes out of necessity.

Women will try it on, um-and uh , question her boyfriend if her rear looks big, her girlfriends if she looks hot, store assistants what they think and so-on. Now sure this isn't always the scenario. Some women are very decisive about lingerie styles they like and don't ask anyone else for an opinion. But the point is that men are precise when it comes to how they dress and women are a emotional creatures and emotion based about their how they look. Women rely on our clothes and make-up and lingerie to make us feel a certain way.

We look to the experts to inform us what it is we should be feeling. When these 'style makers' bombard us with images of rake-thin , size zero models ; we get confused signals about how we need to look that leave us confused without us even noticing.

I'm not saying we should start expecting the fashion industry to use fat models. That would serve to every one's detriment. I'm just proposing that a size 12 or 14 girl can be just as beautiful, sexy and desirable as what we're told a size 0 girl is. Imagine how perception might shift if women got used to walking into boutiques where images of the garments were presented on healthy looking, plus-size models. Imagine if you went corsets shopping with or for your man and walked in to a shop that used pictures of the beautiful Crystal Renan or Kim Kardashian wearing gorgeous . These women aren't fat . They're normal , proportionate women. Picture if that's what you were used to seeing when you went into that shop . Picture if across the road there was another apparel store selling similar items but displayed on size 0 models. In which store would you feel more likely to succumb to those negative voices in your head that make you feel judged? Which store would you feel more comfortable going to? In which store would you feel like a more proud, beautiful, empowered woman?